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The Reasons Behind the Internet Frenzy Over This Gucci Suit

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The olive green ensemble by Gucci is causing a sensation on social media due to its evocation of military uniforms. This hue serves as the primary color palette enthusiastically endorsed in the Fall/Winter 2024 fashion season.

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In recent times, Gucci has captured the attention of Vietnamese fashion enthusiasts by introducing its olive green outfit. This color scheme bears a resemblance to military green, making a strong impression on fashion aficionados. The two-piece ensemble comprises the Wool Gabardine Formal Jacket priced at 3,200 USD and the Wool Gabardine Pant priced at 1,300 USD. Thus, the total value of the outfit amounts to 4,500 USD, available for purchase as a complete set or as individual pieces. Image: Gucci.

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The double-breasted jacket evokes the image of meticulously tailored and solemn military uniforms. In the brand’s marketing imagery, the model is also adorned with a neatly buttoned white shirt underneath, further enhancing the association for fashion enthusiasts. Military green appears across a plethora of apparel items by the Gucci brand in the Fall/Winter 2024 season, including vests, jackets, trousers, shirts, and coats. This color reigns supreme on the runway during this fashion season, as noted by L’Officiel. Image: Gucci.

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The military green hue was once championed by Tom Ford during his tenure as Creative Director at Gucci. Ford utilized olive green for buttonless shirts, revealing the characteristic cleavage. In this fashion season, Creative Director Sabato de Sarno draws inspiration from the maison’s own heritage. De Sarno reintroduces deeply scooped moss green tops onto the Gucci runway, passionately endorsing this subtle, mysterious, and vibrant color palette. Image: Gucci.

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While cherry red dominates the runways of the Spring/Summer 2024 fashion weeks, olive green reigns supreme in the Fall/Winter season. From French fashion houses to American brands, all are embracing this hue, integrating military green into their new collections with creativity and sophistication. Chloé and Hermès incorporate touches of leaf green into their new designs, adding some accessories and details in this color. Meanwhile, Bottega Veneta, Ferragamo, Fendi, Saint Laurent, and Burberry unanimously consider olive green as the primary color tone for the early fashion season. Image: Burberry.

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The color reminiscent of military uniforms, chosen by Bottega Veneta as the brand’s signature tone, has been consistently applied across numerous fashion seasons. This is a refined, elegant hue that aligns perfectly with the brand’s character. In the Fall/Winter 2024 fashion season, the brand continues to integrate this shade of green into new products such as dresses, skirts, and handbags. This understated, luxurious, and versatile color is a recognizable hallmark of Bottega Veneta. Image: Bottega Veneta.

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Moss green also dominates the runway of Burberry’s fashion season. Fashion enthusiasts note that the brand’s lineup of models resembles warriors marching in military formation. Burberry applies the olive green hue to familiar long trench coats, fur-trimmed wool coats, knitted sweaters, and handbags. These designs are highly practical, timeless, and in line with the enduring spirit of military green. This collection clearly reflects the creative inspiration drawn from the military by Creative Director Daniel Lee. Image: Burberry.

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Regarded as an elegant and sophisticated yet vibrant color, olive green is expected to trend in the upcoming seasons. Fashion enthusiasts will have ample choices for color coordination when wearing military green out and about. While Bottega Veneta and Burberry combine green with black, creating a warrior-like image, Gucci injects freshness into the fashion season by dressing models entirely in moss green, bringing a new vitality to the runway. Additionally, Italian fashion houses skillfully blend this green hue with the trendy lilac purple in the Spring/Summer 2024 fashion season, making efforts to promote both color palettes. Image: Gucci.
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